When a customer enters your establishment, there are a few things they will have in mind. They will be there to either acquire a product, to dine on delicious food, or to receive a service. Once they have accomplished the reason for their visit, they will also expect to offer payment in return. While first impressions are crucial to the success of your business, so are lasting impressions. The payment process is part of that final encounter between your customer and your business, which is why it is a vital component to success. Here at Journey Business Solutions in Fort Worth, we specialize in merchant services and solutions. We understand how important the payment process is for the growth of your business, which is why we provide outstanding solutions for everything from payment process to POS systems.
As you go about choosing the right payment processing system for your needs, consider the following four things your customer will be expecting at the time of checkout.
#1: A Friendly Face
To start with, your customers expect to be greeted by a friendly face when they reach the point of checking out. Whether they are sitting at a bar and are finalizing their tab with your bartenders or they are standing in line at a checkout, they expect to be greeted by a friendly and kind staff member. Make sure your employees understand how invaluable their final encounter with a customer truly is.
Train your staff to smile during the payment process and to ensure the client was satisfied with their experience. Whether it is inquiring about how a meal was or asking a customer if they found what they were looking for, it is vital that you use these final moments to imprint a positive final impression. This is also a great way to improve on upselling. For example, at a coffee shop, your staff member can offer a baked good that will pair well with the coffee your client is purchasing. If you have returning customers, try to ensure your staff remembers as many names and information about loyal customers as possible. The more positive the payment process is, the better chance of your customers continuing to return.
#2: Accuracy In Numbers
Another important aspect to the checkout process is accuracy. When a customer reaches the point of payment, they want to know that the price they are told is 100 percent accurate. It can be frustrating for a customer to be told a different total than they were expecting and it can cause animosity. Make sure that the POS system you utilize makes ringing up totals extremely simple, taking out as much human error as possible. While mistakes can happen, they should be the rarity, not the constant.
If your POS system is frequently causing errors at the checkout, it is time to invest in a higher-quality system. No one likes to be surprised at the total they are told and it is never fun to have to fight to pay the correct amount.
#3: Multiple Forms Of Payment Accepted
Have you ever shopped somewhere or tried to purchase food from a vendor only to find out they are extremely limited in what payments they accept? This can very well deter you from purchasing anything at all. Outside of a few rare exceptions like the famous Joe T. Garcia’s here in Fort Worth, which gets away with accepting cash only while still retaining a line out the door, most establishments will do well to allow a variety of payments.
In today’s world, accepting plastic is your best bet for reaching the biggest number of clients. Cash is always going to be a staple of payments, but the more payment options you offer your clients the better.
#4: An Efficient Process
Lastly, your customers expect the payment process to be efficient and without hiccups. They do not want to wait around long and they definitely don’t want to spend ten minutes standing there while your computer tries to process their credit card. Look for a POS system that will function smoothly, allowing your employees to quickly process payments. Let’s face it, spending hard earned money is not a fun part of the transaction for anyone. Ensure it goes as quickly and seamlessly as possible.
Looking for an efficient and accurate payment processing system? Talk to our team at Journey Business Solutions today about all our merchant services. We can help you create the ideal checkout process for your small business.